The objective of conversion optimization is to use sound optimization testing strategy and proven creative strategy to make sure that it is easy to locate the best product that meets the customer's needs and to offer the best possible experience while browsing the site.

Conversion increase comes from developing multiple versions of website creative across all key conversion elements for testing and optimization including:

1. The Call to Action
2. The offer
3. Copy testing including Headlines, Sub heads and body copy
4. Images and other visuals
5. Click Path and Navigation Testing

Creative Strategy, Optimization testing and all test creative should be developed to fit the tool you have selected. There are many general tools including Multivariate Testing, a/b split testing and Taguchi testing. It is often difficult from a creative development standpoint, to craft the quantity of creative that will be required for multivariate testing and taguchi testing. These two popular methods will require substantial amounts of copy, art and offer creative.

The first step in improving conversion rates is to articulate your site's objective…do you want to:

1. Sell products
2. Distribute information
3. Generate click-throughs
4. Provide customer Service

Remember that visitors are looking for convenience, ease-of-use, helpful information and security. The long-term objective is to increase site experience through refinement, measurement, further refinement and further measurement. With high quality and well targeted creative strategy and creative development a website owner can select the testing strategy that best suites individual company objectives to achieve major conversion rate increases and truly optimize website performance. Optivariate.com can provide the test creative you need to achieve the conversion increase you desire.

To get started with your own website optimization plan, take advantage of our Free Comprehensive Conversion Analysis and Report. Learn more >