The most important elements of optimization testing are the creative elements. These are the variables that will improve your web site's conversion performance. The key elements are: headlines, sub-headlines, design elements (images), body copy layout (templates).

Headlines, sub-headlines and key images are the primary focus. It is also important body copy be written to provide optimized key wording to the search engines. The layout (template) is important because navigation and ease-of-use is key for success.

It is extremely difficult in most testing environments (A/B split, Taguchi, or multivariate testing) to create the volume of creative that is required for a successful test. Typically, you will require from two to ten complete and different sets of creative elements. Optivariate was founded to meet this challenge. Our team of web designers and developers can quickly produce the high quality sets of creative which are designed to meet your creative strategy and conversion optimization requirements.

We will work with your web marketing group and your testing provider to develop creative that will get positive results. If you don't have a a testing vendor, we will work with your team to develop a sound creative strategy before we go to work on the actual creatives.

During the the creative development process we will: