A site is optimized when all of the elements achieve the delicate balance allowing visitors to find the right product, checkout easily and quickly and is simple to contact the site owner regarding a purchase and has multiple contact options. The objective of conversion optimization is to use clear optimization testing and creative strategy to ensure that it is easy to locate the product that meets the customer's needs and offers a memorable experience while browsing your site.

It is also extremely important to make sure that your site is secure. In short, make the experience as close as possible to a visit to a well organized retail shop.

Conversion optimization comes from developing multiple versions of web site creative across all key conversion elements for testing and optimization including:

1. Contact options
2. Images and other visuals
3. Messaging
4. Campaign elements such as premiums and product offering
5. Copy testing including headlines, sub-headlines and body copy
6. The call to action
7. Response devices including personal URL’s (PURLS), banners testing and user interface
8. Click path and navigation testing
9. Price testing
10. The offer

The benefits of conversion optimization testing are substantial.
It is extremely important to track all creative testing versions and produce detailed reporting on visits, click-through and sales or sign up data.
The first step in improving conversion rates is to identify your goals and objectives .Creative strategy, optimization testing and test creative should be developed to fit the tool(s) and testing methodology that you have selected.

The three most popular types of conversion optimization testing methods, A/B split testing, multivariate and Taguchi methods have been used by web site owners to generate large increases in conversion. Doubling or tripling current performance is possible with the best creative strategy and optimized creative. There are many companies offering tools and reporting packages that measure visits and responses to multiple creative and offer elements. There are very few companies that offer creative strategy and creative development designed to work with all three most popular types of testing methodologies.

To get started with your own web site optimization plan, take advantage of our "Free Comprehensive Conversion Analysis and Report". Click here to learn more conversionanalysis.html