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| Overall Testing Strategy... what, how, where and when Reach your goals with a solid, tailored
plan ... |
| The right creative elements to meet your testing goals
Design, words that work, offers, traffic
drivers and more ... |
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Develop your optimal creative testing strategy
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Provided
Creative for Major Projects Using the Most Popular Conversion Testing
Tools
Multivariate conversion optimization
Tested multiple element combinations to
determine optimal conversion
Taguchi conversion testing
Developed creative elements to work specifically
with the Taguchi testing method and associated algorithms.
A/B split conversion testing
Tested major creative elements, one against
the other, to maximize performance.
Other Major Marketing Optimization Testing
Projects
Page visit optimization
Make sure you are sending your customers to the most productive pages
Optimize traffic
Send search and other traffic to the most
profitable and important pages of your web site
Offer creation and optimization testing
Test several different offers to the find the one that maximizes profitability or other goals you may have
Optimization of mailing list creation
Get the maximum number of email addresses from prospects, customer, donors or other key visitor categories
Profitability and square inch analysis
Determine the optimal page and creative element positioning for meeting profitability or productivity objectives
Email marketing/list testing
Find out which lists work the best for driving traffic and/or the highest level of profitability.
Development of integrated multi-channel campaigns
Make sure that search, email, on and offline
advertising and traditional advertising are working for you to drive
traffic, make sales, maximize signups or visits or simply help you
meet other goals for your web site |
